Client Case Study
DURATION: 2019 – to current
SERVICES PROVIDED: STRATEGY, BRANDING, WEBSITE DEVELOPMENT, AUTOMATION & ONGOING SUPPORT
We have worked with Dr Katherine since 2019, and in that time we’ve become trusted partners and friends.
Dr Katherine is an incredible Mindset Activator and Tech Company Founder who works with organisations on workforce engagement. Her mission is to empower an organisation’s team members with science-based tools that strengthen mindset and resilience so that they can achieve more as a team.
We feel very privileged to work alongside Dr Katherine.
02 SUMMARY OF PROJECTS
What we love about Dr Katherine is her ability to explore new ideas, share her business insights, make a decision and pivot in a new direction with unwavering confidence. Our Strategy Workshops included the One Page Business Planning Workshop, Customer Empathy Mapping, Value Ascension Ladder, Branding Workshop, Customer Journey Workshop and ongoing Strategy Sessions. We used the important learnings from these workshops as a platform to align our efforts and relaunch the Dr Katherine brand to new markets.
We rebranded the Dr Katherine business mid 2020 to resonate with Dr Katherine’s ideal target audience. Our deliverables included highly polished graphics for all mediums, utilising strong branding and sharp messaging.
As part of our rebrand execution, we redesigned Dr Katherine’s website as a high-end, user-focused experience on the WordPress platform.
We’ve collaborated with Dr Katherine directly on copywriting for brochures and pitch documents. Working together meshes the best of our ideas and leads to powerful and compelling storytelling.
We designed and implemented marketing automation strategies that enhanced the user experience of Dr Katherine’s prospects and clients.
03 Client Feedback
DR KATHERINE, MINDSET ACTIVATOR
If I had to choose one word to describe Melinda and the Huddle Up Creative team it would be: DEDICATED.
They aren’t JUST contractors, they become part of YOUR team and want your business to be successful as much as you do. They treat YOUR business like it’s their own and dive into the brand experience from an emotional point of view.
Everything they do is thought out in minuscule detail – and most importantly, they think outside the box and into the future to ensure the work that you put in now will help you in the long term, not just as a quick fix to pump up your exposure only to have it collapse.
I absolutely ADORE working with Huddle Up and only hope that one day I can have them work for me full time – I don’t want to share them with anyone else! They are absolute GEMS!
But until that happens, if you’re on the fence about ‘giving it a go’ with them, jump off and dive in. It will be the best experience you’ve ever had when it comes to customer journey experts and marketing.